当前,企业处于一种信息化、科学化、系统化的新型经济之中,同时也面临着一种多样化、开放化、高度动态化新型市场之中。在这种大经济、大市场运转过程中,经济与文化、文化与企业互为中介的整合现象由局部向整体,由低层次向高层次推进,企业间竞争不仅仅反映在商品交流间竞争.企业文化也成为竞争的一个主要内容,成为现代化企业市场经济不可逆转的大趋势。 At present, the enterprises are in a new economy of informationization, scientization and systematization, and are also facing a new market of diversification, opening up and highly dynamic. In the process of running a large economy and a large market, the integration of economy, culture, culture and enterprise is promoted from the partial to the whole and from the lower level to the higher level. The competition among enterprises is not merely reflected in the competition among the commodity exchanges. Corporate culture has also become a major component of competition and has become an irreversible trend in the modern enterprise market economy.