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论文从游客选择旅游目的地、出游原因、生态旅游体验倾向、对生态旅游的感受及环境保护责任倾向视角,用SPSS软件将游客聚类为5类,再分析各自的旅游体验特征。结论是,到香纸沟游客的体验需求以自然生态最强,其次是民族风情旅游,游客对具有刺激性的娱乐项目的需求最弱,约20%的游客表现出较强的生态环境保护责任意识。
The thesis classifies tourists into five categories by SPSS software from the perspectives of tourist destinations, reasons for travel, ecotourism experience, perceptions of ecotourism and responsibility orientation of environmental protection, and then analyzes their respective tourism experience characteristics. The conclusion is that the experience needs of visitors to Hongjagou are strongest in their natural habitats, followed by national customs, tourists are the weakest for stimulating entertainment projects, and about 20% of tourists show a strong responsibility for environmental protection awareness.