由于人们对环境和健康问题的日益重视,开始关注消费中的环境代价,呼唤既无污染又有益于健康的绿色商品。农产品是人类食品的主要原料,人们对绿色商品的重视,首先是对绿色农产品的重视。农产品绿色营销正是在这种大趋势下产生的现代农业经营观念,是实现农业可持续发展的重要方面 Due to the increasing emphasis on environmental and health issues, people are beginning to pay attention to the environmental costs of consumption and call for green products that are both non-polluting and wholesome. Agricultural products are the main raw material of human food. People attach great importance to green products, and above all, attach importance to green agricultural products. Green marketing of agricultural products is exactly the concept of modern agricultural management produced under such general trend and an important aspect of achieving sustainable agricultural development