商标与域名的冲突问题随着互联网的不断发展而日渐凸显。一方面,在经济利益的驱动下,权利人希望通过他人在先建立起来的商誉为自己谋取经济利益,另一方面,商标与城名不同的注册登记体系也导致了两种权利可能发生冲突。在解决两种权利冲突的问题上,除了传统的诉讼解决方式之外,我们要积极寻求非诉讼模式来解决此类纠纷,以便分流案件,从而更加高效地解决此类纠纷。这对于当事人利益的维护和司法资源的节约都是有益的探索和尝试。 The conflict between trademark and domain name has become increasingly prominent with the continuous development of the Internet. On the one hand, driven by economic interests, the rights holders hope to seek economic benefits for themselves through the goodwill established by others. On the other hand, the registration system with different trademarks and city names also leads to the possible conflict of the two rights . In resolving the conflict between the two rights, apart from the traditional way of litigation, we must actively seek a non-litigation model to resolve such disputes in order to divert cases so as to resolve such disputes more efficiently. This is beneficial for the parties to safeguard the interests and the judicial resources to explore and try.