关于IT与时尚“变化快”是服装企业的共性。因为他们经营的就是时尚。如果说一个新产品的生命是3个月的话,一个月是其生命真正意义——热卖和挣钱,之前的一个月是铺垫,之后的一个月就是尾声了。其余的时间它就只能成为“库存”——期待来年的“转运”。因而,对市场信息的反应速度就在很大程度上决定了企业的竞争能力。于是不禁要问,怎么用信息技术帮助经营时尚呢?时尚经营的着手点在什么地方呢? 尽管没有标准答案,但是,在采访中,我们发现不少服装企业最先注重的是对其各地分公司以及专卖店的信息集中管理,甚至细致到要知道每天在各个专卖店各类产品的销售情况。随着信息回馈量的不断增加,企业们进而学会了根据一手信息做相应的策略变化。譬如说,蓝色的立领T恤在北方销售的不好,但黑色卖得好……这样看似简单的信息却帮助了企业如何定位市场、抓住商机。信息的传递以前是企业最头疼的问题,尤其服装企业,零售点遍布全国各地,而不同区域存在浓厚的时尚特征,信息技术恰恰满足了这方面的需求。另一方面,这些企业在产品设计方面的信息化投入同样重要的,只有很好地控制了产品的设计周期,才能从最源头推动企业成为时尚的引领者。冷冰冰的IT和热辣辣的时尚一定要结合在一起。 About IT and fashion “changing fast” is the commonality of clothing companies. Because they are running fashion. If we say that the life of a new product is three months, one month is the true meaning of its life - selling and earning money. The previous month is a foreshadowing, and the next month is the end. The rest of the time it can only become “inventory” - looking forward to the “transshipment” in the coming year. Therefore, the speed of reaction to market information has largely determined the competitiveness of enterprises. So one can’t help but ask, how can information technology be used to help fashion business? Where is the point of starting fashion business? Although there is no standard answer, but in the interview, we found that many garment companies are the first to focus on The centralized management of information of the company and its stores is even meticulous enough to know the sales of various products in various stores every day. With the increasing amount of information feedback, companies have learned to make corresponding changes in strategy based on primary information. For example, blue collar t-shirts are not well sold in the north, but blacks are selling well... This seemingly simple information has helped companies to position the market and seize business opportunities. The transmission of information was previously the most troublesome issue for the company. In particular, garment companies have retail outlets all over the country, and there are strong fashion characteristics in different regions. Information technology exactly meets this demand. On the other hand, the input of these enterprises in information design for product design is equally important. Only by properly controlling the product design cycle, can the company be promoted from the most source to be a leader in fashion. Cold IT and hot fashion must be combined.