嘉宾:您好,我来自河北省江西商会,首先感谢您精彩的演讲!请问,作为企业,我们如何成功塑造一个良好的品牌形象?于爱廷:在现代的市场经济中,企业形象是一种无形的资产和宝贵的财富,它可以和人、财、物这三个东西并列,其价值还可以超过有形的资产。这就要求一个真正的现代化企业,必须要树立自己的企业形象,因为良好的形象会让更多人更多的关注这个企业。 Guests: Hello, I come from Jiangxi Chamber of Commerce in Hebei Province, first of all thank you for your wonderful speech! Excuse me, as a business, how do we successfully create a good brand image? Aite: In a modern market economy, corporate image is a Intangible assets and valuable wealth, it can be tied with the three things, people, money, things, its value can exceed the physical assets. This requires a real modern enterprise, we must establish their own corporate image, because a good image will make more people pay more attention to the business.