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SWOT分析法(又称“态势分析法”)是基于企业自身的实力,对比竞争对手,并分析企业内部环境变化及影响可能对企业带来的机会与企业面临的挑战,进而制定企业最佳战略的方法。SWOT分别代表:strengths(优势)、weaknesses(劣势)、opportunities(机会)、threats(威胁)。SWOT分析法是一种能够较客观而准确地分析和研究一个单位现实情况的方法,它主要用于企业战略研究和企业核心竞争力分析,也是客观分析本企业在区域或行业地位中比重和市场份额的一个指标,常常被看作企业定期体检的“健康表”。
SWOT analysis (also known as “situational analysis”) is based on the company’s own strength, compared to competitors, and analysis of changes in the enterprise environment and the impact on business opportunities and business opportunities and challenges, and then develop the most business Good strategy approach. SWOT stands for strengths, weaknesses, opportunities, threats. SWOT analysis is a method that can objectively and accurately analyze and study the reality of a unit. It is mainly used for the research of enterprise strategy and the analysis of the core competitiveness of an enterprise. It is also an objective analysis of the proportion and market share of the enterprise in the region or industry An indicator of share, often seen as a regular medical checkup “Health Table”.