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城市消费人口激增和人们户外活动时间的大幅增加,给户外广告市场带来了前所未有的传播机会,如今的户外媒体细分已经渗透到我们生活的各个角落,在市场营销中的影响力也越来越大,尤其是上海这个城市,据统计一个淮海路的交叉路口上,就有超过20个以上的品牌投放户外广告,而且形式各异,户外广告同样也正面临着复杂的竞争局面。
The surge in urban consumer spending and the dramatic increase in outdoor activity have given the outdoor advertising market an unprecedented opportunity to spread, and today’s outdoor media segments have infiltrated every corner of our lives and become more influential in marketing Large, especially Shanghai, the city, according to the statistics of an intersection of Huaihai Road, there are more than 20 brands put outdoor advertising, and different forms, outdoor advertising is also facing a complex competitive situation.