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商圈研究以零售商店为研究对象,主要研究商店的顾客来源、分布。特征;确定商店店址;比较商圈内各零售店的竞争地位等。这一研究的最终目的是要达到有效选择商店地址,确定目标竞争店的主营商品与竞争店的主营商品有所区隔。商圈研究的结果对于零售商店的经营管理有着重...
Shopping district research retail store as the research object, the main study store customer sources, distribution. Features; Determine the store locations; Compare the competitive status of the retail outlets within the district. The ultimate goal of this research is to achieve effective selection of store addresses and to identify the main competitors of the target competition store from the main competition of the competition store. The results of the shopping district research for the retail store management ...