多年来,安防行业同质化严重,导致品牌没有差异化,缺乏核心竞争力,这已是行业的痼疾。实践证明,创新是安防企业有效规避同质化、低水平竞争的重要手段。高端品牌的高品质、高品位、高利润拉动了产业的科技创新、市场创新、品质创新、管理创新和营销创新,使许多不同的产业看到了共同的发展亮点。品牌创新也引领了中国安防产业的发展,从而催生了我国安防产业打造高端品牌的新思维。近十多年来,我国安 Over the years, the security industry homogeneity, leading to no differentiation of the brand, the lack of core competitiveness, it is the industry’s chronic illness. Practice has proved that innovation is an important means for security companies to effectively avoid homogeneity and low-level competition. The high-quality, high-grade and high-profit of high-end brand drove the scientific and technological innovation, market innovation, quality innovation, management innovation and marketing innovation of the industry so that many different industries saw the common development highlights. Brand innovation has also led the development of China’s security industry, which has given birth to our country’s security industry to create new ideas of high-end brands. In the past decade or so, my country’s security