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一、商品化权的分类与内容所谓商品化权,即是将具有影响力能够产生大众需求的真人形象、角色或角色特征在商品上独占使用或许可他人使用的权利。按对象不同可以分为真实人物形象的商品化权和虚构角色形象的商品化权,二者的特征及法律保护模式存在较大不同。(一)真实人物商品化权真实人物形象商品化权是指将能够产生商业信誉的真实人物的姓名、肖像、声音、动作等人格特征形象因素进行商业性使用的权利。真实人物商品化权的客体为由一定知名度和美誉度聚合而成的声誉,有别于物权客体物或权利、给付行为、知识产权客体智力成果。真实人物商品化权作为一种财产权具有人身属性,与其它财产权有所区别。(二)虚拟人物商品化权
First, the classification and content of the right to commoditize The so-called right to commoditize, that is, to have the power to generate public demand for the identity of the real person, character or role of the goods on the exclusive use or permission of others to use the right. According to the different objects, it can be divided into the commercialization right of the real character image and the commercialization image of the fictional character image. The two are different in their characteristics and legal protection mode. (A real person commercialization of the right to the real image of the right to commercialization refers to the commercial reputation of the real person who can name, portrait, voice, movement and other personality characteristics of the image of commercial use rights. The real object of the commercialization of the object as a reputation by a certain degree of reputation and reputation polymerization, different from the object of property or right, payment behavior, the intellectual property of intellectual property. The commercialization of real people as a kind of property rights has the personal attribute, which is different from other property rights. (B) the right to commercialize virtual characters