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微博传播在唤醒网民的公民意识、畅通民意表达和公众监督渠道的同时,也诱发了公共舆论传播机制的悖论与困境。伦理失范是风险社会的必然,也是引导、规范微博传播必须正视的问题。有必要通过探索道德秩序重构的路径,来解决网民在微博传播中出现的伦理失范问题,如,加强微博运行管理机制探索、培育理性科学的网络公民意识、切实发挥自律及他律作用等。
While waking up Internet users’ civic awareness, unblocking public opinion expression and public supervision channels, weibo microblogging also induced the paradox and predicament of public opinion transmission mechanism. Ethics is an inevitable risk of risk society, but also guide and regulate the spread of microblogging must be addressed. It is necessary to solve the problems of Internet users’ ethical anomie in the dissemination of microblogs by exploring ways to reconstruct the moral order. For example, it is necessary to strengthen exploration and management of the operation and management of microblogs, cultivate the cyber-citizen awareness of rational science and effectively exert self-discipline and self-discipline Wait.