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由于市场的开放导致电力行业垄断程度减弱,电力企业之间的竞争变得日益激烈。电力企业如何在越来越严峻的环境中长久地立于不败之地,成为当今值得深思的一个问题。本文探讨了项目管理在电力企业营销中的意义和存在问题,提出了项目管理在电力企业营销中的的应用策略。
As the opening up of the market has led to the weakening of the monopoly of the power industry, the competition among power companies has become increasingly fierce. How power companies in an increasingly harsh environment in an invincible position has become a problem worth pondering today. This article explores the significance and problems of project management in the marketing of power enterprises and puts forward the application strategies of project management in the marketing of power enterprises.