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文章首先对竞争情报背景下社会化媒体的价值进行了识别,包括为识别和收集信息提供更多机会和更灵活方便的工具、营造协作式信息提炼环境和促进员工共享竞争知识等,然后从企业和员工对社会化媒体及其使用的感知和态度、企业文化等角度分析了影响这些价值实现的因素,最后从企业文化、组织结构、员工激励等方面提出相关建议。
Firstly, the article identifies the value of social media in the context of competitive intelligence, including providing more opportunities and more flexible tools for identifying and collecting information, creating a collaborative information refining environment and promoting employees to share competitive knowledge, and then from the enterprise And employees’ perceptions and attitudes towards social media and their use, corporate culture and other factors that affect the realization of these values. Finally, some suggestions are put forward from aspects of corporate culture, organizational structure and employee motivation.