伴随着社会的不断发展,各个行业也呈现明显的发展趋势。设计领域中,平面设计是非常重要的一项,平面设计所涉及的艺术领域较为广泛,平面设计作品不仅需要为观看者提供丰富的信息内容和美感,还需要传达相应的含义。但是,当前的平面设计存在着创意性不断降低的问题。对此,为了更好的推动平面设计行业发展,本文详细分析平面设计中视觉审美元素的构建。 Accompanied by the continuous development of society, all industries also showed a clear trend of development. In the field of design, graphic design is a very important one, graphic design involves a wide range of art areas, graphic design works not only need to provide viewers with rich information content and beauty, but also need to convey the corresponding meaning. However, the current graphic design has a problem of decreasing creativity. In this regard, in order to better promote the development of graphic design industry, this article analyzes in detail the construction of visual aesthetic elements in graphic design.