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纵观市场,2015、2016年对于众多广告主而言都是艰难的一年,整个营销市场都呈现下降的趋势,在这其中,整个传统广告市场也处于负增长的状态,面对这种况状况,对于广告主而言的挑战是什么?如何使得整个传播领域更加具有战略性和高效性?如今,广告主对媒体的要求越来越高,不仅需要高收视,核心竞争力、整体影响力也是不可或缺的条件。整个营销市场的选择瞬息万变,但是一线市场的影响力是没有变的,在广告主调查报告中显
Looking at the market, 2015, 2016 is a difficult year for many advertisers, the entire marketing market has shown a downward trend, in which the entire traditional advertising market is also in a state of negative growth in the face of this situation , What are the challenges for advertisers and how to make the entire dissemination area more strategic and efficient? Nowadays, advertisers are increasingly demanding on the media, which not only requires high ratings and core competitiveness, but also their overall influence Indispensable conditions. The choice of the entire marketing market is rapidly changing, but the influence of the front-line market has not changed in the advertiser survey showed significant