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笔者在日常走访中,发现一个有意思的现象:绝大多数经销商都将自己的成功归结为坚持不卖假货,因此而赢得了百姓口碑。可是,不卖假货难道不是最基本的商业操守吗?如果仅仅凭借这一条就能成功,农资一定是世界上最容易的生意了。假冒伪劣现象归根结底只是阶段性的问题,这已经被成熟的商业社会所证明。农资行业其实也正在或即将跨越这一阶段。所以,有远见的经销商不应该被一时的高额非法利润所迷惑,在新的服务模式上发力,这才能拥有决胜未来的核心竞争力。
In my daily visits, I found an interesting phenomenon: the vast majority of dealers attributed their success to not insist on selling fake goods, thus winning the public praise. However, not fake goods is not the most basic business ethics it? If only by virtue of this one can be successful, agricultural resources must be the world’s easiest business. In the final analysis, fake and shoddy problems are only phased problems, which have been proven by a mature business community. In fact, agricultural industry is also or is about to cross this stage. Therefore, far-sighted distributors should not be fooled by the temporary illegitimate profits, exert their efforts in the new service mode, which can have the core competitiveness of winning the future.