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舆论引导上有两大误区,一是在指导思想上把受众看成是消极被动地接受信息的“靶子”,片面地认为只要媒体不断轰击,受众就会接受这种观点;二是阻塞信息渠道,以为“控制”住了主流媒体就等于“控制”住了舆论。这种简单化对待“舆论引导”的结果,会造成“媒体舆论场”与“民间舆论场”的疏离,从而造成“媒体舆论场”公信力的缺失,实际上是放弃了舆论引导。
There are two major misunderstandings in the guidance of public opinions. The first is to regard the audience as the “target” of passive and passive acceptance of information in the guiding ideology. One-sidedly, as long as the media is constantly bombarded, the audience will accept this view. Second, it will block the channels of information , That “control” live in the mainstream media is equivalent to “control” live in public opinion. Such simplification of the result of “guiding public opinion” will result in the alienation of “media public opinion field” and “public opinion field”, resulting in the lack of credibility of the “media public opinion field”, in effect, abandoning public opinion guidance.