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随着社会经济的发展和人们生活水平的提高,消费者的品牌意识逐渐加强,而作为商品品牌重要组成部分的LOGO也越来越受到经营管理者的重视。本文以LOGO的内涵与功能为起点,重点分析了在市场营销条件下LOGO设计的要求,进而提出了针对性的设计策略,力求为企业完善市场营销品牌战略提供有益的参考。
With the development of society and economy and the improvement of people’s living standard, consumers’ brand awareness gradually strengthens, and the LOGO, which is an important part of the product brand, is also paid more and more attention by managers. In this paper, the connotation and function of LOGO as a starting point, focusing on analysis of the requirements of LOGO design in the marketing conditions, and then put forward the design of targeted strategies, and strive to improve the brand marketing strategy for enterprises to provide a useful reference.