一百零七条获奖的优秀电视广告片,标志着与男女老少关系密切的我国电视广告事业迅速发展到一个新的阶段。由中国电视艺术委员会、中国广告协会电视委员会主办的全国第四届优秀电视广告“印象奖”颁奖大会于4月2日在南国榕城举行。中国电视艺术委员会副主任、本届电视广告“印象奖”评委阮若琳同志就此次评奖向记者谈了她的看法。阮若琳同志认为,此次“印象奖”评出的获奖广告片,可以概括出三个特点:首先,相当多数广告,脱离了低级趣味,品位有所提高,特别是工业广告别 One hundred and seven award-winning outstanding television commercials marked the rapid development of China’s television advertising industry, which is closely related to the young and old, to a new stage. The award ceremony of the “Fourth Prize for Outstanding Achievement Awards” by the China Television Arts Committee and the China Television Association Television Committee was held on April 2 in Rongcheng, southern China. Chinese TV Arts Committee, deputy director of the current TV commercial “impression award” Comrade Ruan Ruolin commented on this award to reporters her views. Comrade Nguyên Ruin believes that the award-winning commercials awarded by the “Impression Prize” can be summed up in three characteristics: First of all, a considerable number of advertisements are out of low interest and their quality has been raised. In particular, industrial advertisements