凉山彝族自治州有着宜人的气候、淳朴的民风及独具特色的彝族风格,对旅游者有着强烈的吸引力,然而交通的不便却阻碍了凉山州旅游经济发展的步伐。2012年4月29日雅西高速的通车为凉山州发展旅游经济带来了契机,民族文化有形展示会直接影响游客的满意度。本文通过实地问卷调查方式检验了民族文化有形展示对游客满意度的影响,同时调查发现当前凉山州的旅游发展存在诸多问题,以此为基础,提出了相应的改进建议。 Liangshan Yi Autonomous Prefecture has a pleasant climate, honest folk customs and unique Yi style, has a strong attraction to tourists, but the inconvenience of transportation hindered the development of tourism economy in Liangshan. On April 29, 2012, the opening of Iasi Expressway brought opportunities for the development of tourism economy in Liangshan Prefecture. The visible display of national culture directly affected the satisfaction of tourists. This paper examines the influence of the visible display of national culture on the tourists’ satisfaction through the field survey. At the same time, the survey finds that there are many problems in the tourism development of Liangshan Prefecture. Based on this, some suggestions for improvement are put forward.