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中央电视台少儿频道为树立少儿频道的品牌形象,使长假编排更加贴近儿童生活、贴近儿童情趣、贴近儿童市场,从2007年开始重点打造“六一”以及寒、暑假的品牌化整体编排——《“快乐大巴”少儿频道特别播出季》,提升少儿频道的绿色收视率、提升品牌竞争力和社会影响力。每逢特别播出季,在电视屏幕上,“快乐大巴”将为小观众送去他们喜爱的,专门为假期制作的各类儿童电视节目;同时,还将化身成为公益使者,走出荧屏,满载梦想驶向全国各地,驶向那些需要快乐、向往快乐的孩子们中间,传递梦想、传递爱心、传递快乐。
CCTV Children’s Channel In order to establish the brand image of children’s channel and make the holiday arrangement closer to children’s life, close to the children’s taste and close to the children’s market, the brand building overall arrangement of “61” and cold & - “Happy Bus” “Children’s Channel Special Season”, enhance children’s channel green ratings, enhance brand competitiveness and social influence. Every special broadcast season, on the TV screen, “Happy Bus” will be for the small audience to send their favorite, specially designed for the holiday production of various types of children’s TV programs; the same time, the avatar will also become public envoy, out of the screen , Full of dreams sailed all over the country, towards those need to be happy, longing for the joy of the middle of the children, pass the dream, pass love, pass happiness.