作为文化信使的广告,伴随商业元素的活跃传播方式,在触动和同化世界文化的同时,也给广告文化及各民族文化标注了多样化发展方向——在广告的跨文化传播过程中,一味的坚持和排外都是悖逆时代的,符合当地文化生态的文化传播才能收到良性的反应;民族元素的强化并不是保持民族性的高明手段,开放中的发展才是积极的姿态。 Advertising as cultural messenger, along with the active communication of commercial elements, touches and assimilates the world culture, and at the same time it gives the advertisement culture and ethnic culture a variety of direction of development. In the process of intercultural communication of advertisements, blindly Persevere and exclusion are all rebellious times, and the cultural transmission in line with the local cultural ecology can receive a benign response. The strengthening of the ethnic elements is not a brilliant means of maintaining national character. Development in the process of opening up is a positive gesture.