论文部分内容阅读
对服装行业重要的合作伙伴购物中心来说,2013年中国购物中心行业大刮所谓“体验”之风,可以说体验噱头充斥了整个市场,甚至有些购物中心用大幅度削减服装品牌综合比重的简单方法,标榜为这就是体验。这种狭隘的思维带给零售业的可能不是进步,甚至可能是更大的伤害。零售规律和国际经验告诉我们,想要购物中心真正的可持续发展一定要关注多元化的复合式深度服务。
For the major cooperative partner shopping centers in the apparel industry, the shopping mall industry in China shaved the so-called “experience” style in 2013. It can be said that the experience gimmicks are flooding the entire market. Some shopping centers even reduce the comprehensive proportion of apparel brands by a large margin The simple method, advertised as this is experience. This narrow thinking may bring retail business is not progress, and may even be greater harm. The rules of retail and international experience tell us that we want to pay attention to the diversified and complex deep service in order to realize the real sustainable development of shopping centers.