21世纪的经济是一个知识的经济,品牌决胜的经济,技术与品牌代表着企业的竞争能力,竞争优势决定着国家的荣辱兴衰。21世纪也是一个以品牌分天下的世纪,品牌代表着企业的竞争优势资源。大至一个国家,小至一个企业,若要在竞争如此激烈的一体化社会大环境中占有一席之地,就必须具有自己的竞争优势。如经济实力世界第一的美国,可以向弱小的发展中国家耀武扬威,推行霸权主义和强权政治。所有这一切都因其有雄厚的经济实力作后盾,源于它拥有世界一流的技术,用一流的技术打造了一批世界一流的企业,2005年世界品牌排名榜前20名中,美国就拥有13个之多。塑造品牌是每个企业努力发展的根本方向,太 The economy of the 21st century is an economy of knowledge. The economy, technology and brand that the brand decides will represent the competitiveness of the enterprises. The competitive advantage will determine the rise and fall of the country. The 21st century is also a world dominated by the brand, the brand represents the competitive advantage of resources. As large as a country and as small as an enterprise, it must have its own competitive advantage if it is to occupy a place in a highly competitive and integrated social environment. For example, the United States, the largest economy in the world, can use its strength to advocate weak developing countries and promote hegemony and power politics. All this because of its strong economic strength as backing, it has a world-class technology, with first-class technology to create a number of world-class enterprises in 2005 the world’s top 20 brands in the rankings, the United States will have 13 as many. Shaping the brand is the fundamental direction of every enterprise’s efforts to develop, too