在新兴媒体蓬勃发展的今天,任何媒体,都必须深刻理解传媒生态的变化,认清市场,把握受众需求,结合自身定位和特质,打造区别于其他媒体的核心竞争力。一、认清市场,把握受众需求,有效供给信息在新媒体摧枯拉朽般的冲击下,为什么也有纸质媒体取得了骄人业绩?笔者认为,近年来一些传统媒体急剧萎缩,一个原因是新媒体的蓬 In today’s flourishing emerging media, any media must profoundly understand the changes in the media ecology, understand the market, grasp the needs of the audience, and combine its own positioning and characteristics to create a core competitiveness different from other media. First, recognize the market, grasp the needs of the audience, the effective supply of information Under the impact of the curtailment of new media, why have paper media has made remarkable achievements? I believe that in recent years some of the sharp decline in traditional media, one reason is the new media Peng