随着全球化趋势的日益发展,世界文化都在呈现出多元化发展的趋势,尤其是艺术设计这一专业领域,我国设计师受到西方发达国家设计理念的影响,其审美观和价值观都有一定的变化,其对视觉传达设计的理解也更为深刻,逐渐意识到只有将民族传统元素与视觉传达设计相结合,才能更加突出视觉传达设计的意义,更完美的展现具有中国特色的视觉传达设计。本文主要针对中国传统元素在视觉传达设计中应用的相关问题进行阐述。 With the development of globalization, the world culture is showing a diversified development trend. Especially in the field of art design, designers in China are influenced by the design concepts of the developed western countries and have certain aesthetic values ​​and values And its understanding of visual communication design is also more profound. It has come to realize that only by combining traditional ethnic elements with visual communication design, can the significance of visual communication design be highlighted and the visual communication design with Chinese characteristics can be more perfectly demonstrated . This paper mainly elaborates the related problems of the application of Chinese traditional elements in visual communication design.