如果说,国内目前这场越演越烈的白酒大战是以高度白酒向低度白酒转型所引发的话,那么,按通常的说法,低度白酒挟浩浩旋风横扫国内酒市场的始作俑者,则是坐落在山东曲阜“三孔”边上的“孔府家”酒厂。80年代,“孔府家”酒厂将50多度的高度白酒降至39度;1985年该厂在山东电视台刊播广告。有人认为这是败家子的举措。谁见过白酒厂往电视台扔钱作广告的?1988年,“孔府家”酒荣获“中国优质名酒”称号,当年投放广告33万元,销 If we say that the current domestic liquor battle that has become more and more intense is triggered by the transition from high spirits to low spirits, then, as the usual saying goes, it is the instigator of the low spirits who sweeps the domestic wine market. Located on the edge of the “three holes” in Qufu, Shandong, “Confucian Home” winery. In the 1980s, the “Confucian Home” winery reduced the high-altitude liquor of more than 50 degrees to 39 degrees; in 1985, the plant advertised on Shandong TV. Some people think that this is a prodigal move. Who saw liquor companies throw money to advertise on TV stations? In 1988, Kongfujia Wine was awarded the title of “Chinese High Quality Wine,” and when it was advertised for 330,000 yuan, it was sold.