2008年9月11日媒体关于河北三鹿奶粉中含三聚氰胺的报道,引发了社会各界对奶制品安全的密切关注。 “三聚氰胺”事件对中国乳业而言不亚于一次地震,整个乳制品行业面临前所未有的信任危机,乳业巨头蒙牛更是成为了众矢之的,来自各方面的声讨也是毫不客气,这与多年来一向以公益、慈善、责任、爱国等形象示人的蒙牛形成了强烈的对 September 11, 2008 Press reports on melamine in Sanlu milk powder in Hebei Province have aroused close attention from the public to the safety of dairy products. The melamine incident is no less than an earthquake for China’s dairy industry. The entire dairy industry is facing an unprecedented crisis of confidence. Dairy tycoon Mengniu has become the target of public criticism. It is also a welcome comment from all quarters that many years Mengniu, which always shows people with the image of charity, charity, responsibility and patriotism, has formed a strong right