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农机使用、消费者的心理状态,是决定市场对农机产品需求的重要因素之一。因此必须注重对农机购买者的心理变化的研究,这对搞好市场预测,促进生产,扩大销售,满足社会需要,具有重要意义。由于农业生产责任制的普遍推行,许多地方农机产品的购买者由过去的集体为主转为以农户、联户为主,因此,当前更应着重分析和研究农户、社员个人的心理活动。农机购买者的心理状态是按照一定的需求等级逐次移动和过渡的,是逐步升级的。一般情况下,是按以下次序由低级向高级发展。
Agricultural machinery, consumer psychology, is to determine the market demand for agricultural machinery products, one of the important factors. Therefore, it is necessary to pay attention to the research on the psychological changes of the purchasers of agricultural machinery, which is of great significance to improve market forecast, promote production, expand sales and meet the needs of society. Due to the widespread implementation of the accountability system for agricultural production, the purchasers of agricultural machinery in many places have shifted from collectives in the past mainly to peasant households and joint households. Therefore, the current emphasis should be placed on analyzing and studying the psychological activities of peasant households and individual members. The psychological state of the purchase of agricultural machinery is in accordance with a certain level of demand for the gradual movement and transition, is gradually upgraded. Under normal circumstances, is in accordance with the following order from low to high-level development.