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图书消费主义的本质是将文化消费“物化”为一种纯粹的商品消费,从而使“身份”“心理冲动”“职业”“习惯”等成为消费的重要驱动力量。图书消费在人的自由全面发展上的应然价值被它作为商品市场的实然价值所取代,这是图书消费市场价值观的畸变。它对社会文明进化的影响和对图书出版发行事业的影响都是巨大的。
The essence of book consumerism is to make cultural consumption materialized as a pure commodity consumption, so that “identity ” “psychological impulse ” “occupation ” "habit Driving force. The supposed value of book consumption in the free and all-round development of human beings is replaced by its actual value as the commodity market, which is the distortion of the consumer value of the books market. Its impact on the evolution of social civilization and its impact on the publishing and distribution of books are enormous.