时至今日,消费者对于光学镜架的要求越来越高,他们更着眼于镜架的款式、颜色,以突出个性,强调气质。正基于此,消费者对于镜架品牌的兴趣不断转浓,这也给国内镜架企业提出了更高的要求:如何持续有效地打造出满足消费者需求的镜架自主品牌。客观地说,目前国内的光学镜架离真正的品牌尚存在一定的差距。品牌,理应是在消费者生活中通过认知、 Today, consumers are increasingly demanding optical frames, they are more focused on the frame style, color, to highlight the personality, emphasis on temperament. It is precisely because of this, consumers continue to focus on the interest of the frame brand, which also put forward higher requirements for the domestic frame business: How to continue to effectively create a frame to meet the needs of consumers own brand. Objectively speaking, the current optical frames from the real brand there is still a certain gap. Brand, should be in consumer life through cognitive,