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虚拟社区是人们在网络世界进行交流和互动的重要平台,而虚拟礼物则是这平台上联系人们之间情感的重要纽带。虚拟礼物的发展对人们美感享受、个性化张扬、社会化交往都有着重要意义。目前,虚拟社区中礼物设计虽种类繁多,但仍难以满足用户情感需求的多样化。为满足虚拟社区中各个角色情感需求的差异性,文章着眼于情感化设计,着重对虚拟礼物设计中应当关注的三大关系进行研究,对虚拟社区中礼物设计研究进行探讨。
The virtual community is an important platform for people to communicate and interact in the online world. The virtual gift is an important link in the emotional contact between people on this platform. The development of virtual gifts is of great significance to people’s aesthetic enjoyment, individuality and publicity. At present, there are many kinds of presents in the virtual community, but it is still difficult to meet the diverse needs of users’ emotions. In order to meet the different needs of the various roles in the virtual community, this dissertation focuses on the emotional design, focuses on the three major relationships that should be focused on in the design of virtual gifts, and discusses the design of gifts in virtual communities.