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现在有些读者反映,我们的报纸,也包括晚报在内,还稍嫌单调,未做到丰富多彩。单调同多样是一组矛盾。要解决这个矛盾,我们要下点功夫。在目前来讲,就是要解决好多样化的问题。多样化,包括报纸内容的多样化,形式多样化,以及新闻报道题材的多样化。今天着重谈新闻题材的多样化问题。一、新闻题材为什么要多样化? 为什么要提出这个问题?因为我们的读者对象是广泛的,各阶层都有,而且正在逐步向农村发展。为了适应这种形势,我们的新闻报道就既要注意共同兴趣,也要注意特殊兴趣;既要照顾广大读者,也要照顾相当部分读者的特殊需要。两者都要兼顾。要使新闻报道多样化,就要力求做到:第一,广大读者都需要,都有兴趣;第二,即使不能做到广大读者都需要,起码要做到有相当部分读者需要。比如刊登初中
Some readers now reflect that our newspapers, including the Evening Post, are somewhat monotonous and not rich and colorful. Monotonous and diverse is a contradiction. To resolve this contradiction, we must make some efforts. At present, it is necessary to solve a wide range of problems. Diversification, including the diversity of newspapers, the diversification of forms, and the diversification of news coverage. Today, we focus on the diversity of news topics. First, why do we need to diversify the theme of the news? Why do we have to raise this issue? Because our audience is broad, all sectors have, and are gradually developing to rural areas. In order to adapt to this situation, we must not only pay attention to common interests but also take special interest in our news reports. We must take care of the readers and take care of the special needs of a considerable part of our readers. Both must take into account. To diversify news coverage, we must strive to achieve the following goals: Firstly, readers are required and interested; second, we must at least have a substantial portion of readers’ needs, even if they are not needed by the vast majority of readers. For example published in junior high school