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该公司作为内蒙古伊利集团山东日照总经销,自去年2月签订合同后,当年完成销售额489万元。今年中秋节期间,仅日照百货大楼伊利牛奶的销售额就达30万元,而其它所有品牌奶加在一起的销售额还不足10万。也就是说在当地奶市场,包括维维纯牛奶、娃哈哈纯牛奶、椰风纯牛奶在内的23个品牌奶中,伊利奶的市场份额已占当地奶市场的70%。一独创标识卡通牛走进千万家目前,牛奶不论袋装、瓶装、盒装,其来源只有奶粉还原、天然牧场放养、圈养三种。为了让伊利纯天然草原奶赢得消费者的认知,该公司推出了一系列新鲜大胆的营销举措——让卡通牛来打市
The company as Inner Mongolia Yili Group, Shandong Rizhao, the total distribution, signed a contract in February last year, the year completed sales of 4.89 million yuan. During the Mid-Autumn Festival this year, only Rizhao Department Store Yili milk sales reached 30 million, while all other brands together with milk sales less than 100,000. That is to say, in the local milk market, the 23 brands of milk including Vivi Pure Milk, Wahaha Pure Milk and Coconut Pure Milk account for 70% of the local milk market. An original logo cartoon cattle into the millions of current milk regardless of bagged, bottled, boxed, the source of only milk powder reduction, stocking natural pastures, captive three. In an effort to gain consumer awareness of natural grassland milk from Erie, the company introduced a series of fresh and bold marketing initiatives to make the cartoon bull hit the market