随着现代互联网络的飞速发展,网络营销作为一种新兴的重要营销手段开始渗入各种行业,使营销模式发生了巨大的转变,逐渐向网络营销靠拢,旅游业也不例外。但是在目前的旅游业网络营销中,还存在些许问题,本文将对目前旅游业的网络营销发展态势进行简要分析,并对还存在的问题进行剖析,提出相应的解决方案,以供广大旅游业工作者参考借鉴。 With the rapid development of modern Internet, as an emerging and important marketing tool, network marketing begins to infiltrate into various industries. As a result, the marketing mode has undergone tremendous changes and has gradually moved closer to Internet marketing. Tourism is no exception. However, in the current marketing of tourism network, there are still some problems. This article will present a brief analysis of the development trend of the online marketing of tourism industry, analyze the existing problems and propose corresponding solutions for the general tourism industry Reference for workers.