纵观近几年我国消费品市场上的商品大战,无论是以往的彩电大战、微波炉大战,还是最近发生的空调大战,大都是从价格战开始的。这是因为,“价格”这个最原始的竞争武器使用起来最为便捷,不需要什么高深的学问,真可谓“价廉物美”,连马路上的摊贩都非常娴熟。然而,价格战又是一把 Throughout the recent years, consumer goods market in China's commodity wars, whether it is the previous TV war, microwave oven war, or the recent air-conditioning battle, mostly from the price war began. This is because “price” is the most primitive and competitive weapon that is most convenient to use and does not require any profound knowledge. It is indeed “cheap” and even the street vendors are extremely adept. However, the price war is another one