在品牌驱动创新的战略中,设计的目标是为了创造出发自品牌愿景的新的解决方案或者新的体验和交互,从而使抽象形式的品牌承诺变得有形和有意义。设计将品牌理念变为现实,围绕共同的目标在公司内联系成一个整体,使创新更有吸引力。本文探讨在基于品牌驱动创新的策略中,运用设计建立品牌价值与企业创新并思考设计如何激发创造力和创新型思维。 In the brand-driven innovation strategy, the goal of the design is to create new solutions or new experiences and interactions that come from the brand’s vision, making the abstract promise of brand promise tangible and meaningful. Design turns brand ideas into reality, linking the company together within a common goal, making innovation more attractive. This article explores how to use design to build brand value and business innovation and how design inspires creativity and innovative thinking in a brand-driven innovation strategy.