微博具有强大的传播力和亲和力,是一种具有明显传播优势的网络社交平台,已经成为许多大学生获取资讯、信息交流、抒发情感、记录生活的首要工具。微博的出现标志着新的文化传播方式的诞生,也让高校校园文化建设获得了新的发展载体。高校共青团应该如何借助微博载体开展“思想引领,成长服务”的工作。本文从“设置学生关注的版块,将线上活动与线下活动相结合,加强与学生的互动,打造专业技能团队”几个方面作了回答。 Weibo is a network social platform with obvious advantages of communication. It has become the primary tool for many college students to acquire information, exchange information, express their feelings and record their life. The emergence of microblogging marks the birth of a new mode of cultural transmission, but also for college campus culture gained a new carrier of development. How should the Communist Youth League in Colleges and Universities carry out the work of “thinking and guiding and serving for growth” with Weibo. This article answers a few questions from “setting up a forum for students’ interest, combining online activities with offline activities, strengthening interaction with students and building professional skills teams.”