2014年,美国通过电子商务进行的零售贸易额为3049亿美元,约占零售贸易总量的5.8%。中国的B2C线上销售量则以每年25%的幅度增长,比整体零售额的增速快3倍。巴西、印度等新兴市场国家的电子商务也在迅猛发展。电子商务不但改变着传统的商业模式,也在重塑整个媒体行业。种种迹象表明,电商正在成为传统媒体业务适应时代发展的必修课。 In 2014, the U.S. retail trade volume through electronic commerce was 304.9 billion U.S. dollars, accounting for about 5.8% of the total retail trade volume. B2C online sales in China grew at an annual rate of 25%, three times faster than the overall retail sales. E-commerce in emerging market countries such as Brazil and India is also booming. E-commerce has not only changed the traditional business model, but also reshaped the entire media industry. There are indications that the electricity supplier is becoming a compulsory course for the traditional media business to adapt to the development of the times.