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区域旅游一体化发展是区域经济发展的内在需要和基本的演变规律,是当今世界旅游业发展的客观要求,也是促进区域旅游业发展的必由之路。文章针对当前苏皖二省省会为核心的南京、合肥二大都市圈的旅游一体化,分析了双圈旅游一体化理论和现实意义、及优势和存在的障碍,提出了打破行政区域局限,建立一体化发展机制和协调管理机构,完善发展规划,建立全域旅游营销新思维的相关对策。
The integrated development of regional tourism is the inherent need and basic law of regional economic development. It is an objective requirement of the development of tourism in the world at present and also the only way to promote the development of regional tourism. This paper analyzes the tourism integration of the two major metropolitan areas in Nanjing and Hefei, which are the core of the two provinces in Jiangsu and Anhui provinces. It analyzes the theory and practical significance, the advantages and the existing obstacles in the double circle tourism integration. It puts forward some measures to break the limitation of the administrative area, Integrated development mechanism and coordination of management agencies, improve development planning, establish a new thinking of global tourism marketing related countermeasures.