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“信阳毛尖”是中国十大名茶之一。但由于政府监管不力、标准不统一、缺乏知名企业品牌支撑、分销渠道狭窄、宣传力度不足等原因,目前的知名度不高,保护和推广效果不理想。根据农产品区域品牌的特点以及保护与推广理论,本文认为:首先应该加强法律保护的执行力,通过开发新产品、建设全国性销售网络、创新促销宣传等策略,促进“信阳毛尖”茶品牌的市场推广。
“Xinyang Maojian ” is one of China’s top ten famous tea. However, due to poor government regulation, standards are not uniform, the lack of well-known brand support, distribution channels narrow, lack of publicity and other reasons, the current visibility is not high, the protection and promotion results are not satisfactory. According to the characteristics of regional brand of agricultural products and the theory of protection and promotion, this paper argues that firstly, the executive power of legal protection should be strengthened and strategies such as developing new products, building a nationwide sales network, innovating promotion and promotion, and promoting “Xinyang Maojian” brand Marketing.