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针对既有突破性创新缺乏前端驱动机制研究的局限,考察了跨国公司在华的营销资源、技术资源及其交互效应对突破性创新绩效的影响机制。在教育部重大研究课题的经费资助下,利用165家在华跨国公司高管团队填写的调查问卷实证检验了相关研究假设。结果显示,营销资源和技术资源均与突破性产品创新绩效正相关,而两者之间存在着复杂的替代和互补关系,表现为两者的交互效应对突破性产品创新绩效的负向阻碍作用以及对突破性过程创新绩效的正向促进作用。同时,还发现过程创新对产品创新也有着正向影响。最后,讨论了研究结论、理论贡献和实践价值,并指出了未来进一步研究的方向。
In view of the limitation of the lack of front-end driving mechanism of breakthrough innovation, this paper examines the influence mechanism of multinationals’ marketing resources, technology resources and their interaction effects on the breakthrough innovation performance in China. With the funding of major research projects of the Ministry of Education, the research hypothesis was empirically tested using questionnaires filled in by 165 executives from multinational corporations in China. The results show that both marketing resources and technical resources are positively correlated with breakthrough product innovation performance, and there are complex substitution and complementarity between the two, showing the negative effect of the interaction effect between the two on the innovation performance of the breakthrough product As well as positive promotion of the innovative performance of the groundbreaking process. At the same time, we also find that process innovation also has a positive impact on product innovation. Finally, the conclusion of the study, theoretical contribution and practical value are discussed, and the direction of further research in the future is pointed out.