在我们的生活中,广告充斥着每个角落。有的广告平庸无奇,让人味同嚼蜡;有的广告却新颖独特,给人们留下深刻印象。究其原因,除了设计、制作方面的因素外,广告创意水平的高低是其中一个极其重要的因素。成功的广告战略首先来自不同凡响的卓越创意,创意是引起消费者注意,激发消费者购买欲望的驱动力。在广告完成策划之后,广告活动就进入了实质性的创意阶段。此时,广告创作者要考虑的是如何充分地、艺术 In our life, advertising is full of every corner. Some advertisements mediocre, people like the wax; some advertisements are novel and unique, to give people a deep impression. The reason, in addition to design, production factors, the level of advertising is one of the most important factor. Successful advertising strategy comes first and foremost from the outstanding creative excellence, creativity is to attract the attention of consumers, motivating consumers to buy desire. After the advertisement is completed, the advertising campaign enters a substantive stage of creativity. At this point, advertisers need to think about how full, art