近年来,我国理论界、企业界悄悄掀起了一股研究、探讨企业文化的热潮,而且方兴未艾,大有蓬勃发展之势。这给我们企业报工作者提出了一个崭新的课题,就是如何认识企业报在企业文化建设中的地位和作用,从而使企业报能够比较自觉地为企业文化建设服务。“企业文化”一词是“舶来品”,70年代末期发端于美国,以后相继在西方一些国家和日本得到广泛传播。我国企业文化的兴起,是商品经济发展的必然产物,是社会化大生产和现代管理的客观要求。因为商 In recent years, China’s theoretical circles and business circles quietly set off an investigation and discussion on the upsurge of corporate culture, and it is booming. This gives us a newspaper reporter put forward a new issue, that is, how to recognize the corporate newspaper in the corporate culture in the construction of the position and role, so that enterprises can be reported more consciously for the construction of enterprise culture. The term “corporate culture” is “exotic”, which originated in the United States in the late 1970s and was subsequently widely disseminated in some western countries and Japan. The rise of our country’s corporate culture is an inevitable outcome of the development of the commodity economy and an objective requirement of socialized mass production and modern management. Because of business