公共危机管理是政府和组织为了防止公共危机的发生、减轻危机所造成的损害、尽早从危机中恢复过来,所采取的主动管理行为。在这期间,政府能否让公众正确认识危机,并通过新闻媒体引导公众形成有利于危机解决的氛围至关重要。正确的媒体策略有以下几个方面: Public crisis management is a proactive management act taken by governments and organizations to prevent the public crisis from happening and mitigate the damage caused by the crisis and recover from the crisis as early as possible. During this period, it is of vital importance for the government to let the public correctly understand the crisis and to guide the public through the news media to create an atmosphere conducive to crisis resolution. The correct media strategy has the following aspects: