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在互联网迅速发展的今天,传统保险业与互联网携手开展跨界合作。互联网保险是保险销售模式的根本性变革,保险行业在渠道创新、产品创新后正经历着商业模式创新。互联网保险的发展不仅显示出中国保险行业供给能力的不断攀升,也为服务供给侧改革大局做出贡献。而在当今互联网+保险井喷式发展下,保险业面临着前所未有的机遇与挑战,本文浅析保险进军“E”时代的发展现状及问题,并提出相关建议。
With the rapid development of the Internet, the traditional insurance industry and the Internet work together to carry out cross-border cooperation. Internet insurance is a fundamental change in insurance sales model. Insurance industry is experiencing business model innovation after channel innovation and product innovation. The development of Internet insurance not only shows that the supply capacity of China’s insurance industry continues to rise, but also contributes to the reform of the service supply side. In the current Internet + insurance blowout development, the insurance industry is facing unprecedented opportunities and challenges. This paper analyzes the current situation and problems of the development of insurance into the “E” era, and puts forward relevant suggestions.