在2014年里,综艺节目呈现出井喷态势,内地综艺飞速发展,电视综艺的表现可圈可点。无论从综艺节目的收视、节目模式的选择、节目内容的考量,还是从综艺的商业思维、互联网思维来看,中国的电视综艺正在形塑着自身的特色,并且一步一步走向成熟。一、综艺收视凯歌高奏,强势频道主打差异化2014年电视内容市场纷繁依旧,电视收视竞争日趋白热化,可以说综艺节目成为决定收视率胜败的关键。2014年全年综艺总收视量占到了所有节目收视量的11.5%。~①(见图1)同上一年相比, In 2014, Variety Show presented a well-blowout trend. The rapid development of variety art in the Mainland has made remarkable achievements in the variety of television. Regardless of variety shows, program modes, program content considerations, or from the variety of commercial thinking, Internet thinking point of view, China’s television variety is shaping its own characteristics, and step by step to maturity. First, the variety show ratings triumphant, strong channel main difference In 2014 television content market still numerous, TV viewing competition intensified, it can be said that the variety show has become the key to determining the success or failure of the ratings. In 2014, the total number of variety shows accounted for 11.5% of all program ratings. ~ ① (see Figure 1) Compared with the previous year,