创意旅游的发展离不开知识产权的保护,但有关这一方面的研究却几乎为空白。我国创意旅游在知识产权保护方面还大量存在着“创意”抄袭现象严重,创意旅游企业知识产权保护意识弱、维权难,知识产权评估和交易体系不完善等问题,为此,本文提出了相应对策以加强创意旅游的知识产权保护。 The development of creative tourism is inseparable from the protection of intellectual property rights, but the research in this area is almost blank. In our country, there are still a large number of issues such as “creative” plagiarism, weak awareness of intellectual property protection in creative tourism enterprises, difficulties in safeguarding rights, assessment of intellectual property rights and imperfect trading system in the field of intellectual property protection in China’s creative tourism industry. For this reason, Corresponding countermeasures to enhance the intellectual property protection of creative tourism.