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目前,随着世界经济以及信息技术的快速发展,世界经济全球一体化的进程逐步加快。我国商业银行也不得不面对国外银行的竞争,改变传统商业银行发展战略。不得不从服务手段、经营模式、经营理念等方面进行全面的改革,不得不重视商业银行的渠道建设。积极建设以渠道创新为根本的商业银行营销服务体系。本文主要针对商业银行的营销渠道类型以及各个类项营销渠道的特点进行论述,希望能进一步加深大家对商业银行营销渠道的了解。
At present, with the rapid development of the world economy and information technology, the process of global economic integration in the world economy has gradually accelerated. China’s commercial banks also have to face the competition of foreign banks and change the development strategy of traditional commercial banks. Have to carry out a comprehensive reform from the service means, business model, business philosophy, etc., have to attach importance to the commercial bank’s channel construction. Actively establish channel marketing as the fundamental commercial banking service system. This article mainly discusses the types of marketing channels of commercial banks and the characteristics of various types of marketing channels, hoping to further deepen our understanding of the marketing channels of commercial banks.